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The Ford EcoSport is an attempt to carve out a niche for Ford in the booming small crossover SUV sector, taking on class leaders like the Fiat X, Mazda CX , Nissan Juke, Peugeot and Renault Captur Ford was a late arrival in the segment, which was energised in by the arrival of the Juke. Instead of developing a rival based on its top selling Fiesta supermini, Ford .The arrival of the Ford EcoSport Ford’s first compact SUV demonstrated the increasing popularity of this kind of car. Ford recognised that its best selling Ford Fiesta was losing sales to cars like the Renault Captur, Peugeot and Nissan Juke, so it created an SUV looking model that used .